In 2009, Coca-Cola had several fashion labels create limited-edition Coke Light bottles in an effort to raise money for victims of earthquake in Abruzzo, Italy. Marni, Moschino, Ferreti, Versace, and Etro made a foray into these limited edition bottles. As part of Coca Cola Light’s “Tribute to Fashion” charity project,Milan residents can now buy Coke Light in these bottles with profits funding scholarships for young women affected by the earthquake. There’s also a fashion show for these vibrant creations.
{via PSFK}